Cove is a new youth hostel and safe space in central London, providing accommodation for over 100 young adults, along with an event space and chill-out area. Founded as an online support forum, it has grown into a vital community hub for those facing homelessness, abuse, or the risk of falling into crime or substance misuse. With recent funding, Cove is converting disused warehouses in Lewisham into supportive spaces, with its latest opening this summer. To amplify its impact, Cove is seeking a bold, memorable brand identity to unify its marketing and raise awareness. The full design brief can be found here.