TRNDS // Remi Adedara

TRNDS // UX DESIGN + B2B // FEB - APR 2024 (8 WEEKS)

Designing a comprehensive social media management platform to keep small businesses trending.

ROLE // UX DESIGNER

TEAM // 5 DESIGNERS

TOOLS // FIGMA

LINKS //

OVERVIEW

TRNDS: One tool to keep you trending.

TRNDS is an all-in-one social media management platform designed with business success in mind. Created as a senior capstone project with the implementation of Material Design 3, TRNDS compiles all the tools and analytics necessary to help companies stay trending.

POST SCHEDULING

Plan it once, post it everywhere.

Take control of your content by scheduling posts in advance. Simply upload your content, then specify the date, time, and platforms for a stress-free posting process.

CONTENT MANAGER

Maintain your brand's social presence

The content manager lets you draft, edit, and organize posts in one hub, keeping your brand's imagery and tone of voice consistent across every account.

Drafted posts

Not ready to publish? Save your content as a draft and come back to it at anytime until it's ready to post.

Media gallery

Keep all your photos or videos in one place. Simply upload to the media gallery and access what you need for post creation.

Written content

Save time and stay consistent with the written content feature. Edit your captions and use them across all your posts, no copy and paste required.

ANALYTICS

Content performance at a glance

Stay on top of your brand's relevancy by viewing analytics across all your social platforms.

App specific insights

Get account-specific analytics to see what’s working and optimize your content strategy.

Collective analytics

View your brand's overall performance with compiled analytics across all your social accounts.

COLLABORATION

Keeping everyone posted

Stay aligned as a team with built-in direct messaging, collaborative editing, and notifications that keep everyone on track.

PROJECT TAKEAWAYS

What I learned from this project:

Designing a B2B product requires a slightly different design mindset

Since my past design projects in school were simpler B2C products, I thought I would be able to take the same approach here. But with this project, I learned that B2B products are less about creativity and more about optimizing for both users and the businesses they manage with them.

Design systems are necessary to keep interfaces consistent

This was my first time designing by sourcing elements from an existing design system. While overwhelming at first, I grew to become fascinated at how robust and customizable a design system can be. Knowing that our design would have a consistent interface was very reassuring to me as a designer.

Always be proud of your efforts as a designer, no matter how small

This was my last team design project as an Interactive Design major at KSU. It was bittersweet, but the long process of not only working on this project but spending the past 4 years learning design has made me proud of how far me and peers have come. Knowing that I've made significant progress in only 4 years makes me excited for the rest of my design career. :)